Top 5 Fashion Games on iOS in Italy: Q2 2025 Performance

In the second quarter of 2025, the Italian iOS market saw intriguing trends among the top fashion games. Here's a closer look at how these apps performed.

Skincare Time: Makeover ASMR by DO VAN HUY displayed varied activity. Weekly downloads fluctuated, peaking at 8.2K in the week of April 21 and again reaching 8.3K in early June. Revenue was sporadic, with notable earnings of $21 in late March and $14 mid-May. Active users steadily increased, culminating at 21.8K mid-June.

Beauty Tiles: Story & Makeover from Pexix Inc. experienced a consistent rise in weekly revenue, starting at $365 and reaching $492 by the end of June. Downloads followed a similar upward trajectory, starting at 1.7K and climbing to 3.8K. The app's active user base expanded significantly, ending the quarter at approximately 14.9K.

Glow Fashion Idol by Crazy Labs saw its weekly revenue peak at $996 in early April, with a gradual decline to $389 by the end of June. Downloads peaked at 3.5K in mid-June, while active users increased, reaching a high of 7.7K.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained a steady trend in downloads, peaking at 2.6K in mid-June. Revenue showed occasional spikes, notably reaching $131 at the end of May. Active users remained robust, averaging around 34.5K throughout the quarter.

Merge Fashion: Romance Story from Wind's Choice Tech Limited demonstrated a strong finish in June, with revenue climbing to $734. Downloads peaked in mid-June at 3.9K, and active users grew steadily, ending the quarter at approximately 7.6K.

These insights, provided by Sensor Tower, highlight the dynamic nature of the fashion game market in Italy. For more detailed analytics, visit Sensor Tower's platform for comprehensive insights.